Nike Stock Surges 15% Despite Earnings Plunge as CEO Signals Turnaround

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2025-06-30 10:13:02

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Nike shares defied gravity with a 15% rally Friday, soaring past a brutal 86% earnings drop and 12% revenue decline. The athleticwear giant's $11.1 billion Q4 sales outperformed Wall Street's $10.7 billion expectation, while a penny EPS beat at $0.14 offered just enough optimism.

Truist's upgraded $85 price target reflects confidence in CEO Elliott Hill's 'Win Now' strategy—a three-pronged approach combining supply chain restructuring, wholesale partnership revivals, and premium product positioning. The market appears willing to overlook $1 billion in looming tariff costs, betting on Nike's inventory clearance and holiday order momentum.

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